Claim territory — but don't let anyone cross your trail! Arrow keys or WASD.
Paper.io is an online multiplayer territory-capture game developed by Voodoo and released in 2016. It became one of the fastest-growing casual browser games ever, reaching tens of millions of daily players within months. The concept blends the classic Snake mechanic (don't run into yourself) with a territory-claiming system: you draw loops to claim land, and your tail is vulnerable until you close the loop back to your base.
The strategic depth is surprisingly rich for such a simple-looking game. Aggressive players can sabotage enemies by cutting through their trails, but overextending exposes your own trail to counterattack. The optimal strategy shifts moment to moment based on where opponents are and how much blank space remains.